Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability

The Cyclon service is a groundbreaking new way to become more sustainable, while also ensuring the running performance is never compromised for our customers,”

ZURICH, Switzerland, September 15, 2020 – Swiss-based high-performance running brand. On, today announces the launch of its world-first, subscription-based service to bring fully recyclable sportswear to On customers worldwide. The subscription service, named Cyclon, will allow subscribers to receive and wear the latest in running sportswear and then return end-of-life products back to On, in exchange for the latest version. Once the used item is returned, it will be fully recycled by On, who will reuse the materials to create new running gear.

With this first of its kind service, On is leading the circular economy in sportswear today. The Cyclon subscription service incentivizes customers to participate in On’s sustainability initiative and actively contribute to the brand’s commitment to drive zero waste.

“The Cyclon service is a groundbreaking new way to become more sustainable, while also ensuring the running performance is never compromised for our customers,” explains On Co-Founder Caspar Coppetti. “Customers who sign-up today will be the first ones to get the latest in sustainable running technology.”

Created from over 50% bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On’s ongoing commitment to reducing reliance on virgin petroleum-based materials. “We built Cyclon to be a sustainable solution in every sense – from an environmental perspective, as a business opportunity and for the benefit of our runners,” said David Allemann, On Co-Founder. “In engineering our sustainable product technology, we haven’t sacrificed performance. We’ve enhanced it.”

On the materials side, On partnered with Arkema, a leading designer of advanced innovative materials. Arkema is also a driving force behind sustainable castor bean farming.

For a deposit of $29.99, customers in select countries worldwide can sign up for Cyclon starting today at on-running.com/cyclon. The shoe will be available exclusively via the subscription service in the latter half of 2021.

Who is On?

Based in Zurich, Switzerland, On has taken the athletic footwear market by storm. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its award-winning CloudTec® technology. As a result, On is attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan. On’s CloudTec® sole is patented worldwide. Ten years after market launch, On is available at more than 6,000 retailers and over 55 countries in Europe, North America, South America and Asia-Pacific.

Sustainability in action at On

As a world leader in the innovative development of high-performance running gear, On is dedicated to transitioning its operations to economically-sound processes to minimize negative impacts on the environment while conserving energy and natural resources. The company has committed to reducing the environmental footprint associated with its use of petroleum-based materials including virgin polyester, polyamide and chemical-based adhesives in favour of 100% recycled polyester (rPES), 100% recycled polyamide (rPA), organic cotton and water-based glues as well as increasing the use of circular materials to facilitate easy recyclability. The company has committed to the Science-Based Targets (SBTs) to reduce its carbon emissions, with a view to meeting them in the future. Additionally, On is committed to addressing the issue of packaging with the introduction of 100% recycled cardboard and 100% recycled plastic by Q4 2021.

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